Aikaterini Sampazioti
Strategic Wayfinding Design, A case study of the city of Zurich

People consider walking the most effective way of experiencing a new travel destination. Every one of us visited a city for the very first time. We walk, we use public transport, we use maps and signs, we remember places, buildings, rivers and other visual cues as aid to get around. We try to experience the most and to visit as many places as we can, to feel connected with the space, create new memories and personal stories.

Wayfinding systems help people to orient themselves and to navigate. A lot of questions arise on a wayfinding task: ‘Where am I?’,‘What else is around?', ‘Is it still far?’, etc.

But can a wayfinding system with a solid strategy create memories, knowledge, and confidence, while providing accessible guidance and information? Based on literature and interviews with tourists, this study is looking closer to the present pedestrian guidance mediums in the center of Zurich, in order to define issues and need for improvement for further implementation of a new wayfinding system.

MA Design

Kunstgattung: Design Research
Medium: Publikation

Mentorat Praxis:
Fendley Tim


Theoretische Thesis

Strategic Wayfinding Design: A case study of the city of Zurich

Strategic Wayfinding Design: A case study of the city of Zurich, MA Design Research 2020

MA Design